Every consultancy claims to be senior, independent and outcome-focused. Those words cost nothing to write. These are the same claims, written so you can hold us to them.
A promise you cannot check is a slogan. For each commitment below we have written down how you would know if we had broken it.
01
One team, one accountable lead
Finance, strategy and marketing sit in the same engagement under one named lead. A growth plan the numbers cannot support does not reach you, because the argument happens on our side of the table.
How you would know: you have one person to call, and you have never been told that a question belongs to a different department
02
The people you meet are the people you get
We do not run a pitch team. The adviser who scopes your work delivers it, and stays through to the end of the engagement. There is no handover to somebody more junior once the contract is signed.
How you would know: the person in your first conversation is in your last one
03
Written scope, fixed price
What we will do, what you will receive, when, and for how much, agreed in writing before work starts. We do not bill in unexplained hourly increments and we do not issue an invoice you were not expecting.
How you would know: no invoice ever exceeds the figure in the scope document without a prior conversation and a revised document
04
No commissions, no referral fees
We take no payment from software vendors, platforms, lenders, brokers or any other third party we might recommend. Our fee is the same whichever answer we give you, which is the only structure under which advice is worth taking.
How you would know: ask us directly about any recommendation, and the answer will always be that we are paid only by you
05
Measured in your accounts
Commercial measures are agreed at the outset and reported monthly. Progress appears in your management accounts, not in a status report about the engagement.
How you would know: you could describe what changed in the business without mentioning us
06
Built to be handed back
Models, processes and reporting are documented so your team can run them without us. Retainers end on one month’s notice, and we will tell you when we think the arrangement has stopped earning its fee.
How you would know: your team produced last month’s pack, and we only reviewed it
02 · The alternative
What buying this advice in pieces costs.
Three suppliers is not simply three invoices. It is three views of the same business that were never reconciled, and the reconciliation is a cost the client absorbs without ever seeing it itemised.
Three separate suppliers
The accountant
Closes the year accurately. Was not asked about the growth plan, and would not have been given the marketing budget to review.
The agency
Spends the budget effectively against the brief it was given. Nobody checked the brief against the unit economics.
The consultant
Writes a plan. Leaves before anyone discovers the plan assumed working capital the business does not have.
Who reconciles it
You do, usually in the evening and usually after something has already gone wrong.
One engagement
The plan
Arrives costed, because the person who models the cash sat in the room where it was written.
The budget
Arrives with commercial intent, because the marketing spend was set against a lifetime value the finance side agreed.
The reporting
Shows all three in one place, monthly, in a format the board reads.
Who reconciles it
We do, before it reaches you. That is the actual product.
03 · Honesty about the limits
Four things we deliberately do not claim.
A firm that is right about everything is describing its marketing rather than its work. These are the places where we think claiming less is the more useful answer.
We do not guarantee a percentage
Any firm quoting you a guaranteed uplift is quoting a number it cannot control, in a market it does not own, for a business it has not yet examined. We commit to measures agreed with you once we understand the position, and to reporting honestly against them, including when the answer is uncomfortable.
We are not the cheapest
Senior people delivering the work themselves costs more per hour than junior people delivering it under supervision. It usually costs less per outcome, but we would rather you chose us knowing that than discovered it on the first invoice.
We are not right for every business
Below roughly £1m of turnover a full engagement is usually more structure than the business needs. Above £50m you generally want a specialist function rather than a generalist practice. We will say so in the first conversation rather than take the work anyway.
We are not a regulated firm
We do not audit, we do not file statutory accounts or tax returns, and we do not give regulated financial, investment or legal advice. Where you need a regulated party we will tell you and help you find one. Being clear about that boundary is part of what makes the advice we do give trustworthy.
04 · Fit
Who this practice is built for.
Knowing who a firm suits is more useful than knowing what it does. Both halves of this are stated deliberately.
We are a good fit if
You turn over roughly £1m to £50m, or are approaching that range.
The business has outgrown the structures that got it here.
You want the finance, strategy and market questions answered together.
You would rather hear an inconvenient assessment than a comfortable one.
We are probably not, if
You need statutory audit, tax filing or regulated financial advice.
You are looking for a document to satisfy a third party rather than a change in the business.
The decision has already been made and what is wanted is endorsement.
Nobody in the leadership team has time to be involved for the next six months.
05 · Start the conversation
Tell us what is actually holding the business back.
An introductory consultation is a straightforward conversation about your position and your priorities. No charge, no proposal deck, and no obligation to go further.