Categories
The library, by discipline.
Six shelves, one for each of the disciplines we practise. Most of the interesting questions span more than one, so each piece is filed under the discipline that answers it first.
6 categories · 6 articles
01 · Every category
What sits on each shelf.
Each category maps onto a service, so the writing and the work line up. The most recent piece in each is shown beneath it.
Financial management
Reporting, forecasting, budgeting and the controls that make the numbers usable rather than merely accurate.
- Latest: The management pack that actually gets read
Strategy & execution
Deciding where the business is going, and building the cadence that carries the decision into ordinary weeks.
- Latest: The ninety-day plan that survives a busy week
Strategic marketing
Positioning, pricing and demand economics: marketing judged on contribution rather than on reach.
- Latest: Your value proposition is a pricing decision
eCommerce
Contribution margin per order, analytics you can trust, and the difference between revenue and retained cash.
- Latest: Is your website data telling you the truth?
Financial guidance & capital
Funding readiness, diligence and exit: what a lender, investor or buyer looks at, and how early to fix it.
- Latest: What a buyer discounts before price comes up
Performance & transformation
Where margin actually goes: process, handovers, systems drag and the cost of work nobody owns.
- Latest: The handover is where the margin goes
02 · Read it another way
Or take it in order.
The full index runs newest first, whatever the discipline. If you would rather browse than search, that is usually the better door.
Start the conversation
Tell us what is actually holding the business back.
An introductory consultation is a straightforward conversation about your position and your priorities. No charge, no proposal deck, and no obligation to go further.
- What to expect
- Forty-five minutes with a senior adviser, followed by a short written summary of what we heard.
- What to bring
- Your last set of management accounts, if you have them. If you do not, that is already useful to know.